In recent years, the domestic sporting goods market becomes more saturated, the major sports brands have adopted the strategic market segments to further enhance the brand's market penetration and share. Especially for the female market, the public brand is set off an unprecedented "series of women's war" ... ...
According admanGO advertising creative monitoring shows that since the first launch of Adidas Women's series " Me Myself ", the Nike Women's Series" transformation ", turned out subsequently, Li Ning woman series" Inner Shine "also swept overwhelming. 2011, in the local sports brand Anta its 20th anniversary, officially Anta force the female market, the introduction of exclusive women's sports products - blooming heart beat and join Guo Jingjing, Jane Zhang and Zheng Jie three stars, women's sports market segments to expand the new advertising campaign.
March 15, to " bloom heart beat "as the theme of women's sports series Anta new public conference held in Beijing, officially announced the ANTA will accelerate into the woman market segments. Diving queen Guo Jingjing, pop music diva Jane Zhang, Zheng Jie's new spokesperson as the ANTA attended the conference. They will work together for the women's movement series ANTA endorsement.
"Blooming heart beat" is ANTA's new women's sports concept, the release of self-advocacy through aerobic exercise, the young women to pass the external, active, vibrant sport attitude. The shaping women's sports and sports products, including U.S. sports-shaped two series - Sports shaping series, respectively, aerobics and aerobics exercise professional attributes style sports fashion style based.
For Guo, Jane Zhang and Zheng Jie three spokesperson, Assistant to the President of ANTA Sports Products Co., Ltd. Xu Yang said: "While living in three different areas of voice, but equally exciting stage in their bloom, but their love of sport and healthy, confident, happy image, but also vividly portrayed the modern woman's desire for self-improvement, we would like to join with the three, the Anta respected the spirit and philosophy of the pass off, with more female consumers to share and experience. "
In fact, this is not the first time Anta vote for women concerned about market segments. Back in 2009, Anta that signed Jankovic, Zheng Jie's WTA double Jiao, high fashion to tennis this movement as a starting point, in the women's movement led Anta market penetration. This year, once again seize the women's movement Anta market segments, it is a continuation and deepening of this strategy.
It is understood that women's sports series Anta cooperation with Sohu Heart Center will also be formally launched on April 1, when women where consumers can learn more about women's sports-related content Anta. |