What Are the Top 5 Sports to Sponsor For Effective Multicultural Marketing?

You're probably not alone and fact is that even though "trial and error" is a perfectly normal way to start off your multicultural marketing path, there are certain ways to get valuable insight without having to go that route. One of them is using the sports arena as your channel and act as a sponsor for multicultural teams, athletes or competitions.

You need a quick way to:

1. Get insight and knowledge of your multicultural target group.

2. Get leads, meet the target group and interact. Or even better sell directly on site!

3. Test your product or try marketing creatives to see how well they score with the particular ethnic group.

Fact is, sponsorship of an ethnic sports event or team can incorporate all of these things. So, without further ado, here' s a list of suitable sports to consider for various groups:

The Polish national sport is speedway which is a sport that draw a massive crowd in front of the TV sets and at the stadium.

The Pakistani and Indian national sport is cricket and they keep loving this game even after moving away from the native countries.

For Russians, apart from soccer (football) andice hockey, you should consider ice skating. You did not expect that, right  The sport was subsidized from the government in the 1960's and 1970's and created an emotional bond with many Russians.

For the Balkans (Ex-Yugoslavia) and many Eastern Europeans basketball is number one and huge as they have several stars in this sport playing in the NBA. Turks has also began to appreciate this sport.

For Chinese, basketball is also huge now with the success of Yao Ming in NBA.

Colombians were into Formula 1 racing with the success of Juan Pablo Montoya however this has cooled down a bit. Apart from football, the Brazilians are also into Formula 1 racing as they've had some good drivers over the years.

One fast-climber is MMA, Mixed Martial Arts, rapidly gaining popularity in the Asian and Latino communities due to prominent athletes coming from these groups.

So, here's my Top 5 multicultural sport list:

1. Football/Soccer (Latin America, Africa, Middle East, South Eastern Europe)

2. Basketball (South Eastern Europe, Asia)

3. Cricket (Asia)

4. MMA/Boxing (Asia/Latin America)

5. Motor racing (Latin America)

Now, go find that local football team and see if they are interested in sponsorship deals!